Blog

A Day in the Life of a Rigani Account Manager

March 7, 2017

“Oh, you’re an account manager? Cool. So… what do you actually do?” The standard response we get from many of the uninitiated – although we must admit, the role of an Account Manager can sometimes appear quite ambiguous. So what do we actually do? It’s not all Cuban cigars and expensive whiskey like Mad Men would have you […]

Preston Peak Wedding Festival

January 24, 2017

Preston Peak Wedding Festival

We started 2017 on cloud nine after an event we project managed with our client Preston Peak Functions was a hit across the board! Over four hours on a perfect Toowoomba Sunday, the Preston Peak Wedding Festival attracted 650 happy guests. Preston Peak Functions has always been a premier Toowoomba wedding destination. In the last […]

January 16, 2017

B2B Marketing is evolving at a rapid pace, especially in competitive markets. With longer sales cycles, bigger budgets and higher stakes, B2B marketers have to take a mindful yet aggressive approach to their craft in the digital age.

December 8, 2016

Annual SEO Report Rigani 2016

A recent Hubspot study reveals that between February 2012 and March 2014, organic reach for the average Facebook Page dropped from 16% to 6.5%.  Facebook justifies this by claiming “there is simply too much content on the platform” so Facebook only wants to show users the best content – what’s most relevant to them. So Facebook is no […]

Cablecomm – leading the way in Nurse Call Systems

October 27, 2016

Our latest custom website project was launched last week. Cablecomm Queensland is an industry leader in the installation and maintenance of Nurse Call and associated communications systems throughout Queensland and northern New South Wales. John and the team approached Rigani for assistance in developing a new website including the ability for customers to select products and […]

July 6, 2016

Hiring keyboard desk office nailpolish

Exciting opportunity for top end marketer! We’re looking for someone who is ready and willing to go all in for their clients. Experience in working in a fast paced environment, responding to tight deadlines and being flexible in meeting and defeating challenges that arise is a must. You’ll have a solid understanding of the principles […]

June 29, 2016

Tourism NT are working to shift perceptions of the Northern Territory as a tourism destination, and have tailored active messaging* to motivate consumers to travel sooner rather than years in the future. *Active Messaging: “The Northern Territory is not a place you go to, The Northern Territory is a place you do. And what you […]

May 12, 2016

social media instagram photography phone nature

Social networks are now a substantial part of every marketing strategy, these platforms have the flexibility and technology to engage with focused customer groups.  About 90% of marketers found that social media marketing generated high awareness for their companies and brand campaigns. According to Social Media Examiner 96% of marketers use social media as a […]

How to enhance your customer’s experience

March 18, 2016

customer experience, walk in shoes, marketing, strategy, Rigani

Managing the experience of your customer is crucial for the success of your brand or business. Good experiences can enhance a customer’s spend, loyalty, advocacy and, ultimately, help reduce the cost of new acquisitions. We also know that it can be complex and time consuming to do and often gets put in the “I want […]

3 Steps to keep your Website Secure

March 1, 2016

Website, Security, Content Management System, CMS, Domain, Password, 1Password, Yoast, SSL, Protection

Where a website domain serves as a foundation to your online presence, a content management system populates it with useable and marketable assets. One of the most common trends I find taking on new clients – and even reiterating campaigns with existing ones – is their ongoing content management and security practices, or lack thereof. I’ve […]

Latest Blog Post

A Day in the Life of a Rigani Account Manager

“Oh, you’re an account manager? Cool. So… what do you actually do?” The standard response we get from many of the uninitiated – although we must admit, the role of an Account Manager can sometimes appear quite ambiguous. So what do we actually do? It’s not all Cuban cigars and expensive whiskey like Mad Men would have you […]