June 29, 2016

Tourism NT are working to shift perceptions of the Northern Territory as a tourism destination, and have tailored active messaging* to motivate consumers to travel sooner rather than years in the future. *Active Messaging: “The Northern Territory is not a place you go to, The Northern Territory is a place you do. And what you […]

May 12, 2016

social media instagram photography phone nature

Social networks are now a substantial part of every marketing strategy, these platforms have the flexibility and technology to engage with focused customer groups.  About 90% of marketers found that social media marketing generated high awareness for their companies and brand campaigns. According to Social Media Examiner 96% of marketers use social media as a […]

How to enhance your customer’s experience

March 18, 2016

customer experience, walk in shoes, marketing, strategy, Rigani

Managing the experience of your customer is crucial for the success of your brand or business. Good experiences can enhance a customer’s spend, loyalty, advocacy and, ultimately, help reduce the cost of new acquisitions. We also know that it can be complex and time consuming to do and often gets put in the “I want […]

3 Steps to keep your Website Secure

March 1, 2016

Website, Security, Content Management System, CMS, Domain, Password, 1Password, Yoast, SSL, Protection

Where a website domain serves as a foundation to your online presence, a content management system populates it with useable and marketable assets. One of the most common trends I find taking on new clients – and even reiterating campaigns with existing ones – is their ongoing content management and security practices, or lack thereof. I’ve […]

“The standard you walk past is the standard you accept.”

February 3, 2016

“The standard you walk past is the standard you accept.” With these words of barely contained fury former Army Chief David Morrison made headlines around the world in 2013. His impassioned YouTube speech speaking out against the degradation against women in the Australian Army went viral. Since then, Lt-General Morrison (retd) has regularly spoken out about […]

January 21, 2016

Journey Earth, Instagram

Put simply, Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, once you have created an account you have a profile and a news feed. This platform is designed for use on a mobile phone. While you can view your newsfeed on a desktop, you can’t […]

The signs of violence (and ways you can help)

January 8, 2016

Being able to underpin the signs may help you or someone you know.

It isn’t always obvious that someone close to you is being subjected to domestic violence. Being able to underpin the signs may help you or someone you know. Domestic violence has a lasting affect on everyone exposed. My mum witnessed the behaviour in her family home growing up before she too suffered at the hands […]

Is your organisation taking a stand to prevent violence against women?

December 21, 2015

take a stand, prevent violence, unite in white

One in five women experience harassment in the workplace. With statistics like that, the culture of Australian businesses needs to change. As well as having significant impact on a female employee’s wellbeing, harassment in the workplace may also lead to reduced productivity, poor reputation and even the bottom-line. With 94% of employees agreeing that employers […]

December 15, 2015

sponsorship, marketing strategy, five reasons

5 Reasons Sponsorship is a brilliant marketing strategy Sponsorship is often overlooked in a marketing mix, however it can be an incredibly powerful tool for promoting a business, especially within local communities. We’ve pulled together a list of our 5 top reasons that sponsorship is a brilliant marketing strategy: 1. Cultivate Credibility Businesses have few […]

Baden-Clay decision a slap in the face for the fight against domestic violence

December 9, 2015

Baden-Clay decision, white ribbon, domestic violence, australia,

Two weeks ago Queensland rallied its support to stop violence against women as part of White Ribbon day activities.  Yesterday, the decision by the Queensland court of appeal to downgrade the killing of Allison Baden-Clay from murder to manslaughter has caused community outrage and undermined the seriousness of this issue. Speaking at a domestic violence […]

Latest Blog Post

Latest Projects – Northern Territory Government

We combine our industry expertise, and clear, sensible thinking to help government agencies gain new perspectives and make informed choices that achieve measurable results.  Find out about Rigani’s latest government projects in market presently. Northern Territory Fire Rescue Service | One Rewarding Career Our recent One Rewarding Career digital recruitment campaign for the Northern Territory […]