How to enhance your customer’s experience

March 18, 2016

customer experience, walk in shoes, marketing, strategy, Rigani

Managing the experience of your customer is crucial for the success of your brand or business. Good experiences can enhance a customer’s spend, loyalty, advocacy and, ultimately, help reduce the cost of new acquisitions. We also know that it can be complex and time consuming to do and often gets put in the “I want […]

3 Steps to keep your Website Secure

March 1, 2016

Website, Security, Content Management System, CMS, Domain, Password, 1Password, Yoast, SSL, Protection

Where a website domain serves as a foundation to your online presence, a content management system populates it with useable and marketable assets. One of the most common trends I find taking on new clients – and even reiterating campaigns with existing ones – is their ongoing content management and security practices, or lack thereof. I’ve […]

“The standard you walk past is the standard you accept.”

February 3, 2016

“The standard you walk past is the standard you accept.” With these words of barely contained fury former Army Chief David Morrison made headlines around the world in 2013. His impassioned YouTube speech speaking out against the degradation against women in the Australian Army went viral. Since then, Lt-General Morrison (retd) has regularly spoken out about […]

January 21, 2016

Journey Earth, Instagram

Put simply, Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, once you have created an account you have a profile and a news feed. This platform is designed for use on a mobile phone. While you can view your newsfeed on a desktop, you can’t […]

The signs of violence (and ways you can help)

January 8, 2016

Being able to underpin the signs may help you or someone you know.

It isn’t always obvious that someone close to you is being subjected to domestic violence. Being able to underpin the signs may help you or someone you know. Domestic violence has a lasting affect on everyone exposed. My mum witnessed the behaviour in her family home growing up before she too suffered at the hands […]

Is your organisation taking a stand to prevent violence against women?

December 21, 2015

take a stand, prevent violence, unite in white

One in five women experience harassment in the workplace. With statistics like that, the culture of Australian businesses needs to change. As well as having significant impact on a female employee’s wellbeing, harassment in the workplace may also lead to reduced productivity, poor reputation and even the bottom-line. With 94% of employees agreeing that employers […]

December 15, 2015

sponsorship, marketing strategy, five reasons

5 Reasons Sponsorship is a brilliant marketing strategy Sponsorship is often overlooked in a marketing mix, however it can be an incredibly powerful tool for promoting a business, especially within local communities. We’ve pulled together a list of our 5 top reasons that sponsorship is a brilliant marketing strategy: 1. Cultivate Credibility Businesses have few […]

Baden-Clay decision a slap in the face for the fight against domestic violence

December 9, 2015

Baden-Clay decision, white ribbon, domestic violence, australia,

Two weeks ago Queensland rallied its support to stop violence against women as part of White Ribbon day activities.  Yesterday, the decision by the Queensland court of appeal to downgrade the killing of Allison Baden-Clay from murder to manslaughter has caused community outrage and undermined the seriousness of this issue. Speaking at a domestic violence […]

Unite in white and stand against domestic violence

December 8, 2015

How can we stop domestic violence within a generation? It’s about making fundamental cultural and societal change. And that all starts now, with an essential conversation we are proud to lead. Rigani invites Toowoomba to continue to Unite in White against domestic violence at our White Night event, to be held 4 March 2016. Every […]

Intern Opportunity – Toowoomba

November 18, 2015

Want your foot in the door? Rigani is looking for a passionate, competent and creative marketing intern to join our Toowoomba team. Working alongside the Rigani Account Management team, one talented intern will be able to experience life as a marketing professional. The ideal candidate will be: Digitally savvy Available two full days a week […]

Latest Blog Post

Industry Round Up Accounting

The project is something we like to call an an “industry round up” which sees the agency focus in on a particular industry to pinpoint some of the challenges a business in that industry may be facing when it comes to marketing in the NT. The outcome of the project is a research report containing […]