What is a ‘good’ bounce rate? In short, the lower the better! As a rule of thumb, a bounce rate in the range of 26% to 40% is excellent. 41% to 55% is roughly average and 56% to 70% is higher than average, but may not be cause for alarm depending on the website. Anything […]
By the end of 2015 Digital Marketing expenditure will well and truly be equal to TV. This means businessess need to get on board with websites, engage in Search Engine Optimization (SEO), Content Marketing or some kind of Search Engine Marketing strategy to keep up to date with current trends. Here are some tips to help […]
To many, social media might look like just a bit of fun but social media is a serious business tool with over 1.2 billion users currently on Facebook (and increasing daily). Our team of tech-savvy, social media gurus help you navigate the often confusing and ever changing social media landscape. They take the time to […]
On last night’s episode of My Kitchen Rules, the farmers personally delivered their fresh produce to the contestants, which provided Australia the opportunity to meet the farmers that supply to Coles. As a ‘thank you’ to the farmers, the contestants cooked a delicious meal with the very product they had just delivered. The farmers interacted […]
The Persuasion office has had some ‘healthy’ debate about the latest McDonald’s campaign where they are prepared to answer any question posed to them about their food or restaurants. yourquestions.mcdonalds.com.au On the one hand we take our hats off to McDonald’s for being so transparent with the customers. Every question is answered and at no […]
Take a look at our showreel for a reflection of that year that was. We were proud to work with many local and national businesses on their marketing requirements. It was a big year but we had a lot of fun along the way! To keep in touch with us click here
Many still believe that social media, specifically Facebook, is just a bit of fun BUT it is a serious marketing tool that requires a professional approach. Don’t land yourself in trouble! Social Media provides a platform to reach thousands, even millions of potential customers by simply clicking a button and is key to any successful […]
We’re back in Canberra for the holidays and were told about a local family that has reclaimed the Guiness World Record for the most Chrsitmas lights on a residential property. The Richards family have put up 502,165 lights to be exact! What is usually a very quiet suburban street has been transformed into a festival […]
We would like to wish all our clients, suppliers and friends a wonderful Christmas and a relaxing break. Thank-you for a wonderful 2013 and we are so looking forward to working with you in the New Year. The Persuasion office will close Friday the 20th of December and re-open Monday the 6th of January. Please […]
Our web guru Simeon, owner of digital agency Tomoro, provides food for thought before developing your own website. “Some website development agencies create their own content management systems which either prevent or severely limit your ability to update the website. These proprietary systems are only supported by that agency and allow them to charge you […]
Dry Season in Darwin – What’s On August-October 2018 With just a few more weeks left of wonderful weather, now is your last chance to see what Darwin’s dry season has to offer. Enjoy warm days and balmy nights in a tropical ‘winter’ paradise, filled with special events, festivals, markets and exhibitions galore. Make the […]
Filled with juicy marketing tips and much more.