Blog

The signs of violence (and ways you can help)

It isn’t always obvious that someone close to you is being subjected to domestic violence. Being able to underpin the signs may help you or someone you know. Domestic violence has a lasting affect on everyone exposed. My mum witnessed the behaviour in her family home growing up before she too suffered at the hands […]

Is your organisation taking a stand to prevent violence against women?

One in five women experience harassment in the workplace. With statistics like that, the culture of Australian businesses needs to change. As well as having significant impact on a female employee’s wellbeing, harassment in the workplace may also lead to reduced productivity, poor reputation and even the bottom-line. With 94% of employees agreeing that employers […]

5 reasons sponsorship is a brilliant marketing strategy

5 Reasons Sponsorship is a brilliant marketing strategy Sponsorship is often overlooked in a marketing mix, however it can be an incredibly powerful tool for promoting a business, especially within local communities. We’ve pulled together a list of our 5 top reasons that sponsorship is a brilliant marketing strategy: 1. Cultivate Credibility Businesses have few […]

Baden-Clay decision a slap in the face for the fight against domestic violence

Two weeks ago Queensland rallied its support to stop violence against women as part of White Ribbon day activities.  Yesterday, the decision by the Queensland court of appeal to downgrade the killing of Allison Baden-Clay from murder to manslaughter has caused community outrage and undermined the seriousness of this issue. Speaking at a domestic violence […]

Unite in white and stand against domestic violence

How can we stop domestic violence within a generation? It’s about making fundamental cultural and societal change. And that all starts now, with an essential conversation we are proud to lead. Rigani invites Toowoomba to continue to Unite in White against domestic violence at our White Night event, to be held 4 March 2016. Every […]

Intern Opportunity – Toowoomba

Want your foot in the door? Rigani is looking for a passionate, competent and creative marketing intern to join our Toowoomba team. Working alongside the Rigani Account Management team, one talented intern will be able to experience life as a marketing professional. The ideal candidate will be: Digitally savvy Available two full days a week […]

5 steps to get your customers to take action

With competition for your audience’s attention at an all-time high, its not enough to just be seen. You need to be noticed. You need to get your audience to take action. To think. To feel. To do. Follow these five steps to get your customers to take action:        1. Put the customer first. Make it your priority […]

Marketing Tips for the Top End

Darwin customers are switched on. They expect value and engaging content, and the truth is there are much more cost effective and targeted ways to reach those customers and demonstrate value.

Persuasion becomes Rigani

rigani (n): – wild oregano found in the mountains of Greece – an essential ingredient that creates a complex, impactful result. – ‘the joy of the mountains’   Why Rigani? Rigani is a very personal choice for our team. Not only do we think it embodies the role marketing plays in your business, we’re excited […]

October Business Month

Rigani (formerly Persuasion Marketing) is excited to participate in Darwin’s October Business Month this year. Our event ‘The Top End Marketing Toolkit’ will be an interactive session hosted by Rigani’s Director Mia Fileman. Mia will outline the essential marketing toolkit for Territory-based small to medium sized businesses.  Traditional, digital, social and event marketing will all be covered. Friday 30th […]

Latest Blog Post

Darwin’s Dry Season

Dry Season in Darwin – What’s On August-October 2018 With just a few more weeks left of wonderful weather, now is your last chance to see what Darwin’s dry season has to offer. Enjoy warm days and balmy nights in a tropical ‘winter’ paradise, filled with special events, festivals, markets and exhibitions galore. Make the […]