Put simply, Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, once you have created an account you have a profile and a news feed. The use of hashtags allows for easy searching and the ability to utilise trending topics. This social media platform is designed for use on a mobile phone. While you can view your newsfeed on a desktop, you can’t upload or share photos here.

With the move towards paid engagement on Facebook increasing dramatically, more and more businesses are looking to Instagram as a marketing tool. There are some limitations for businesses using this platform, such as not being able to put a link to your website within a post. There are easy ways around this though!

Here are three great reasons you should consider Instagram for your business

• Only 4% of your Facebook followers will see every one of your posts, but 100% of your Insta followers see every post
• 32% of Facebook users engage regularly with the brands they follow but 68% of Insta users engage regularly with their fave brands
• Instagram posts have 58 times more engagement than Facebook posts

Of course like any social media, Instagram isn’t for every business, but it’s certainly worth considering as part of a comprehensive marketing strategy.

Chat to us today about how we can help you to maximise your social marketing spend by using Instagram!