Preston Peak Wines

Preston Peak Wines have earned a reputation for delivering nothing short of an exceptional customer experience.

Repositioning Preston Peak Wines

Greenridge Group are a well-known family business in the Toowoomba region with a portfolio spanning a variety of industries. Alongside Greenridge Managing Director Mark and General Manager Kyal, the hospitality arm is directed by Executive Chef, Rick Osborne.

The Osbornes reached a point where they wished to clearly define the direction for their Preston Peak portfolio and reached out to Rigani to help develop a strategy and fuel growth.

Rigani began with a review of the Preston Peak brand. As nice as it would be, a business needs to understand not everyone is their customer. You must carefully segment an audience, understand what motivates them to purchase, and craft an identity that resonates.

A branding and positioning workshop helped us define the business from an audience perspective, unlock opportunities, and craft a strategy to deliver results.

Following the creation of a strategic plan for the year ahead Rigani worked with Preston Peak Winery to develop a suite of fully customised and responsive websites including a revitalised Wine Club e-commerce platform and a brand new functions & events website.


Next steps for Preston Peaks strategic marketing

With the launch of Preston’s revitalised web platforms Rigani are now rolling out an integrated marketing strategy to help grow the business and deliver a seamless brand experience for customers. Our services include ongoing search engine optimisation (SEO), social media marketing and creative campaign development.

 

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