As part of a greater plan to revitalise the Central Australian Affordable Housing Company (CAAHC) brand, the team were looking for assistance in transforming their social media presence.
With very little experience in social media marketing their small and dedicated team reached out to Rigani for help.
Over the past few years the marketers have found the greatest barrier to adopting a social media strategy isn’t scepticism, but inexperience with the execution. We work to help overcome this barrier and build a digital-savvy team, craft a considered social media strategy, and ultimately transform the way a business approaches their consumer-centric marketing.
Online social media course
With the CAAHC team unable to physically meet with the us to complete the strategic workshop phase, this project was a unique opportunity to try our hand at taking our popular hands-on sessions and turning them into an online course.
Over a week period, the staff at CAAHC undertook a tailored social media course through Rigani’s online course platform. The course not only helped Rigani extract all of the key information we needed about the brand to develop a strategy, it also served as an up-skilling program. CAAHC employees Louise and Anna worked their way through a variety of exercises, tutorials and brainstorm sessions. The sessions were broken up by face-to-face Skype catch-ups with their course presenter to review and discuss.
Custom Social Media Guide
Following completion of the social media course Rigani developed a tailored social media framework for the CAAHC team. This framework is a comprehensive guide to help the team ‘walk the walk’ and ‘talk the talk’ using their social media channels.